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Top 5 Marketing Tools to Boost Online Business

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August 14, 2017

Today’s businesses are centered mostly on digital marketing. Being able to reach a wide range of audience is the key to having a successful online marketing strategy. However, most businesses fail in this department because of a poorly executed website development as well as content quality. If you live in the Leicester area, you often see young entrepreneurs, like Ravi Karia, launching businesses online.  Mr. Karia, a Leicester Mercury’s Young Business Executive 2012 awardee, recently launched a business that allows shoppers a direct online route to top clothing brands.

If he can do it, so can you. 

In an online business, engaging the right audience is very important. If you are worried about the low traffic on your existing website, talking to software developers specialising in website design in Leicester may boost your business and increase web traffic.  Taking note of these marketing tips may also help boost your business online and translate website traffic into sales.

1. Social Media Integration

With over 1.5 million active users worldwide, making your product available or visible on Facebook will likely increase your online sales. Other social media sites like Twitter, Facebook, Pinterest, and Instagram allow you to have a wider audience reach, with thousands of potential customers viewing your product simultaneously. Integrating social buttons to your overall web design, embedding live feeds of social profiles like that of Twitter, as well as displaying your company’s social media profile are ways you can take advantage of social media to promote your business. Experts in web development will have no problem integrating social buttons to make your website more attractive.

2. Content Sharing

Having a lot of social media accounts is common nowadays. However, it becomes taxing and time-consuming to update all of your accounts every time you have a new post. One popular sharing tool is Hootsuite that allows you to manage all of your social media activities from one dashboard. It’s a very convenient marketing tool to boost your online business.

3. Search Engine Optimisation

If you want your website to be visible on search engines, you need to have the right SEO tools for it. Your pages should have high-quality content and are linked to other popular websites. This is a bit tricky but there are companies or agencies out there, like Bespoke Software Development Agency, for instance, who specialises in optimising your website to increase your web traffic and translate them to sales.

4. Google Analytics

Google analytics is a valuable tool in tracking what your visitors are doing on your site, the pages they visit on a regular basis and how long they stick around. When you review your Google Analytics data, it will show you which top keywords are attracting more visitors. Your web content development should be tailored based on your top traffic drivers.

5. Online Chat Tools

Providing your site visitors with a platform where they are free to ask questions will make them feel more at ease. Live online chat with someone who offers the right solutions will deliver higher customer satisfaction. It would be an advantage if you know how to integrate such tool to your website. However, if you are lacking in this department, there are companies that offer software development Leicester wide that can help you add an online chat function on your website.

Take note of the above tips to boost your online sales. You may also visit http://www.leicesterwebsitedesign.com/ if you want to know more about web design services in Leicester and nearby areas.

What Do We Have to Know About Flu season?

by , on
August 14, 2017

You know that type of sneeze—that sneeze which is followed by a cold sweat, and then the next thing you know you’re in bed, sick as hell. You’ve just been victimized by the Flu! Well, the lesson here is to be more vigilant—and take a flu shot every year. If you’re in Australia, you might want to go to your nearest Kedron doctors and read on before you get vaccinated:

Where does Flu come from?

Flu comes from three prominent virus families named Influenza virus A, B, and C. These are the main agents but they have subtypes that change every year. They get to spread quickly during colder periods. However, they are usually transmitted throughout outside Flu seasons.

How does it become contagious?

There is no specific explanation how outbreaks happen. However, the proposed reasons are:

  • Close contact with the infected
  • Less ultraviolet radiation, which helps kill the virus
  • During colder seasons, people’s mucous membrane dry up hence it fails to build a defense against infections
  • Viruses are preserved during colder temperatures

Flu is dangerous and shouldn’t be taken lightly. It can cause or worsen complications in frail people such as Diabetes, Asthma, AIDS, and Cancer.

Flu Seasons

Latest reports this August from July 8-21, 2017

Flu season in Australia starts in May and ends in October, but August is the peak. However, compared to last year, the Australian Influenza Surveillance Report found that the Influenza cases increased a month earlier.

Flu seasons’ outbreaks in Australia prior to this month have been prevalent around specific age groups. The highest number of outbreaks was recorded in elders, aged 85 years old and above, and then followed by children.

The culprits for the prevalence in the aged people are the loose Anti-flu vaccination of workers in aged care and their unwell families visiting their nursing homes.

A medical clinic Lutwyche has these days can provide free vaccine for people aged 65 and above, but consultation fees may still apply to them.

Changes in the virus strain

Each year, a flu vaccine contains three strains—two A’s and a B. These can change every year. A vaccination allows your body to accumulate antibodies that fight against these strains.

Flu virus strains change through an antigenic “shift” or “drift.” The old antibodies from the previous year’s vaccine that fought the old strains are no match to newer strains, that’s why you have to take a new flu vaccine every year whether you live in a cold region or not.

Getting a shot again

The 2017 flu shot has been long available since April this year in Australia. Under the government’s National Immunisation Program, free vaccine shots are given to eligible people who are at high risk of getting the flu this season.

If you’re in Brisbane, Kedron doctors in SmartClinic medical centres can now provide the 2017 Flu vaccine. Kedron doctors also provide other types of immunisations and travel vaccines.

It’s also available in a GP in Lutwyche these days. If you’re looking for a doctor clinic Lutwyche has these days, they are available at a Medplus Medical Centre in Lutwyche.

Luckily, Flu activities can be predicted and tracked. But even though Flu activities can be predicted, it’s not an excuse to become complacent and only take action when it’s already infected you.

The best remedy is to take preventive measures. Be informed about the flu virus strains and take a new vaccine every year. Check more information at https://www.smartclinics.com.au/location/lutwyche/